Electronic Art’s Playfish is partnering with Celebrity Chef Jamie Oliver to bring his brand — and specifically a virtual pasta maker — to its social game Restaurant City.
As social games attract large user bases, it is increasingly common for advertisers to sponsor virtual goods to get in front of a very engaged audience. The most high-profile example lately was this week’s launch of GagaVille, a Lady Gaga-inspired farm on FarmVille, Zynga’s popular social game[...] All Things Digital
As social games attract large user bases, it is increasingly common for advertisers to sponsor virtual goods to get in front of a very engaged audience. The most high-profile example lately was this week’s launch of GagaVille, a Lady Gaga-inspired farm on FarmVille, Zynga’s popular social game[...] All Things Digital
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