Nokia faces some very significant challenges. The game has changed from a battle of devices to a war of ecosystems and competitive ecosystems are gaining momentum and share. The emergence of ecosystems represents the broad convergence of the mobility, computing and services industries. In short, our industry changed, it’s time for Nokia to change faster.
– Nokia CEO Stephen Elop
The transition from Symbian to Microsoft’s Windows Phone platform is one of the more challenging parts of Nokia’s new mobile alliance with Microsoft. Implementing a new strategy like this takes time, something that’s in short supply in the fast moving mobile market. And with Nokia complicating its roll-out with joint product roadmaps and shared responsibilities, some observers are beginning to wonder if the company will suffer more smartphone market share losses before it enjoys any gains–if it enjoys any at all. Bernstein analyst Pierre Ferragu says he expects Nokia to lose 2 points of market share sequentially in smartphones in the first quarter. And he thinks that trend will likely continue in the quarters that follow, and perhaps even accelerate.
That might seem an overly-pessimistic view of Nokia’s situation, but Ferragu has his reasons, top among them the belief that Nokia’s alliance with Microsoft won’t solve the company’s fundamental problem: the lack of innovation and agility fostered by an overlarge company hamstrung by bureaucracy[...] View More...>>
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