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Saturday, March 26, 2011

Be Afraid, Google. Facebook Will Do Search

gigaom : A screenshot of what appears to be a web-search box at the top of a Facebook page has been making the rounds, with AllFacebook suggesting it is part of a beta test of a new search feature. Facebook has denied this is the case, and the image appears to be a result of Photoshop or some external service adding a box to the page. Regardless of whether the page is a fake or not, the giant social network is almost certain to add more search features. It’s just a matter of time. And yes, Google should be afraid.



Facebook is already involved in search to a certain extent. The company did a deal with Microsoft last fall to add results from its network to the Bing search engine, and Blekko — the search engine startup launched by Rich Skrenta last year — also has a search that includes social results based on Facebook “likes” and other activity. But so far, Facebook’s involvement consists of allowing Bing and Blekko to crawl or index its data rather than doing so itself.

Google, meanwhile, made a big show of launching social and real-time search earlier this year, but the reality is that the majority of what those searches pull in (apart from Google-related social activity) is Twitter results. As Google knows, when it comes to real-time social information, Facebook is the 800-pound gorilla. The network’s users spend 700 billion minutes a month on the site, and post 30 billion pieces of content, including likes and status updates and comments. But none of that shows up anywhere in Google’s social search, and given the history of tension between the two companies, there is little chance that it will.
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